GSK, Centrum, ‘Live Colourful’, campaign launches in Australia, Brazil and Italy.

For my client GSK Centrum, we developed a campaign that empowers people to embrace health and wellness on their own terms. Live Colourful was more than just a product launch, it was a bold shift in how the brand connects with consumers.

The campaign introduced Centrum Benefit Blends with a clear message: ignore expectations, trust yourself, and do wellness your way. It was about giving people the confidence to live with colour, energy and no regrets.

Case Study Film

Australia was chosen as the design lead market, so I worked closely with our team to bring the brand to life across TV, outdoor, social and digital. The campaign launched nationally before expanding to key global markets including Brazil and Italy.

As the lead agency, we were tasked with repositioning a trusted global brand for a new generation of wellness seekers. Live Colourful sets the tone for what Centrum can be, vibrant, confident and deeply personal.