Originally from a small rural town in the North of England, my journey has taken me through Melbourne, London, Sydney, back to Melbourne, France, Hong Kong, Singapore and New York, now based in Australia.
I’m an award-winning creative, designer, strategist and writer. Blending technology and strategy with creativity across Branding, Marketing, Design, PR and Advertising.
Most recently, as Head of Creative and Brand at Australian Red Cross, I led a shift towards more ethical digital storytelling. Redefining how humanitarian organisations engage audiences in a digital-first, AI-shaped world.
From launching one of the world’s most successful gamified PSA campaigns (Dumb Ways to Die) to developing interactive experiences for global icons. My diverse client experience includes Google, Mastercard, Cathay Pacific, Australian Federal Government, University of Melbourne and the Melbourne International Film Festival.
My work is housed in the London Design Museum and been awarded at TEDx. Appointed ‘Board of Director’ for the ‘One Club for Creativity' in New York. I was honoured by the Australian Creative & Effectiveness AC&E Awards as the inaugural 'Creative of the Year'.
Named Campaign Magazine APAC Australian ‘Creative of the Year,’ and listed by Advertising Age US as the ‘World’s #1 Creative Director and #1 Art Director. My creativity has been exhibited and awarded at Cannes, D&AD, Webby, One Show and EFFIE’s. From Hong Kong, Singapore, New York, London to Australia.
My career has spanned roles as Chief Creative Officer McCann Australia, Creative Council Chairman Asia Pacific McCann, Creative Director to Strategic Director.
