About

Pat Baron head of Brand and Creative Australian Red Cross and Executive Creative Director Marketing Communications.

Pat is an award winning creative and strategist. Blending technology and strategy with humanity and creativity in culture.

From launching one of the world’s most successful gamified campaigns to developing interactive experiences for global icons and local clients alike. From Google, Red Cross, Australian Federal Government, University of Melbourne to the Melbourne International Film Festival.

Pat’s work is housed in the London Design Museum and been awarded at TEDx. Appointed ‘Board of Director’ for the ‘One Club for Creativity' in New York. He was honoured by the Australian Creative & Effectiveness AC&E Awards as the inaugural 'Creative of the Year'. Named Campaign Magazine APAC Australian ‘Creative of the Year,’ and listed by Advertising Age US as the ‘World’s #1 Creative Director and #1 Art Director. His creativity has been exhibited and awarded at Cannes, D&AD, Webby, One Show and EFFIE’s. From Hong Kong, Singapore, New York, London to Australia.

Passionate about humanitarian causes Pat was recently Head of Creative at Australian Red Cross. Where he led a shift towards ethical storytelling, redefining how humanitarian organisations engage with audiences.

His career spans roles in Marketing networks as Chief Creative Officer at McCann Australia, Chairman Asia Pacific Creative Council McCann. Consulting exclusively across sectors from tech start-ups and not-for-profits to government and established businesses. Across projects of all sizes, both remotely and in-house.