Reference
Key Phrases
People notice and remember brands that stand for something that matters to them. Even more so when it moves them emotionally.
By prioritising collaboration, creativity, technology and innovation anything is possible. I foster a culture that delivers extraordinary work for clients by removing obstacles and borders. Encouraging experimentation and bravery.
Part scientist, part artist, part magician.
I create ideas, experiences and tell stories for brands and organisations that stand for something people want to hear.
There’s a magic that exists between a brand and customer.
I create ideas, write stories and craft experiences that stand for something that matters to people. Even more so when it moves them emotionally.
Working collaboratively with clients, internal-external partners and stakeholders is critical in delivering transformative work.
About
Summary
I have over 25 years’ experience working with great people, creating great work for great organisations and businesses, achieving great results.
I specialise in building brands. Developing and delivering compelling storytelling, multimedia content, strategic and creative thinking that shape public narratives and consumer behaviour. Engaging audiences across PR, digital, eCommerce and social platforms and media channels. With a track record of delivering innovative, effective and impactful campaigns that live in popular culture, drive growth and ROI.
I bring a commercial blend of strategic, written and visual storytelling, relationship-building, leadership and critical thinking skillsets. With a deep connection to the purpose of marketing and communications excellence. Breaking down barriers to deliver exceptional, game-changing results for clients.
In my most recent role as Head of Brand and Creative at Red Cross, I leveraged my skillsets in creative and strategic leadership to champion human-centred ethical storytelling and raise funds and awareness for critical social causes. Maintaining brand consistency across key portfolios and partnerships. Transforming their communications and content across digital and social channels.
Previously I held senior creative and strategic roles in advertising across Australia and Asia Pacific. As Brand Manager, Strategic Director, Creative Director, Executive Creative Director and Chief Creative Officer. Working for some of Australia’s most recognisable and loved brands. And trusted NGO and government organisations.
I’ve a body of work that includes a Public Safety Message that’s reached over 5 billion people. With published artworks in the London Design Museum, a TEDx exhibition and writings online. I’m a former Board of Director of the One Club in NYC, championing spaces for writers, art directors, designers, technologists, and artists to grow a more diverse and connected global community.
I’ve completed professional development programmes such as Diversity & Inclusion and Executive Leadership training at Red Cross Australia. The International Law & Humanitarian, Action in Conflict Course, ARC. Oh, and I’m also a qualified Level 1 Barista! I can safely say I’ve had more Ristretto’s than anyone else if you’d like to discuss your organisation and business further.
About
Communications specialist, brand storytelling and artist
I specialise in building brands, communications excellence and marketing effectiveness. Developing communications that influence public opinion, engage customers and shape consumer behaviour. My approach is human-centred and evidence led.
I have a track record of planning, delivering, writing and producing beautiful, rich, emotionally impactful, and universally recognisable storytelling and branded content across digital and social channels.
I have worked for loved brands, trusted NGOs and government organisations, across a huge portfolio of industries including tourism, education, financial, eCommerce, public health and safety, entertainment, telecommunications, automotive, FMCG, B2B, D2C and more. For clients that include Red Cross, Toyota, Mastercard, Victoria Police, WorkSafe, Mastercard, Australian Government, Metro Trains, University of Melbourne, AGL, Google, Cathay Pacific, Maybelline NY, L'Oréal Paris, Coca-Cola and Australian Unity.
I‘m fortunate to have worked both client side and agency side. Enjoying a host of creative and strategic roles in marketing and communications, most recently at Red Cross. Where I leveraged my strategic and copywriting skillsets to champion human-centred ethical storytelling. To raise funds and awareness for critical social causes and humanitarian crises. Previously at McCann Worldgroup’s network of marketing agencies, I championed creativity in marketing, strategic led solutions and communication innovation in media.
I have a deep connection to the purpose of marketing and communications excellence and a passion for creativity in business and life. With my work recognised by TED and my art housed in the London Design Museum.
Please do not hesitate to contact me on 0413307053 or email me at creativebaron@gmail.com so we can discuss your brand or organisation in greater depth.
Capabilities
Services & skillsets
My process is centred around an integrated strategic, creative and collaborative framework.
Strategic Communications
Strategic storytelling
Brand Positioning
Strategic Territories Narratives
Social & Conent Strategy
Internal Communications
Creative Communications
Copywriting
Written & Visual Storytelling
Marketing Content Creation
Editing
Concept Development
Creative Leadership
Graphic Design
Video Social Production
Branding & Identity
Capabilities
Storytelling
Branded storytelling is one of the most powerful tools brands, nonprofits, government organisations and business have to connect emotionally with their audience. In an age of information overload, facts alone rarely move people to act. What cuts through the noise is story, real, raw, human stories that reflect your mission and the change you’re trying to make in the world.
When done well, storytelling doesn’t just inform—it inspires. It taps into shared values and emotions. It builds trust. It transforms passive viewers into active supporters, donors, and advocates. Whether it’s the story of one person impacted by your work or the collective journey of a community, the right narrative can spark empathy and create a lasting connection.
But emotional connection doesn’t happen by accident. It requires a deep understanding of your audience—who they are, what they care about, and how your cause fits into their world. It also requires strategic clarity: what’s the one message you want them to remember, feel, and share?
This is where education meets creativity. A great story is grounded in insight—data, research, lived experience—but elevated through authentic voice and compelling execution. It’s not enough to "tell people what you do." You have to show them why it matters.
As a brand strategist and storyteller, I help nonprofits translate their mission into meaningful narratives that move people. With a background in brand communication, cause marketing, and content strategy, I’ve worked with social impact organisations to unearth powerful stories, shape them into brand assets, and bring them to life across campaigns, digital platforms, and donor experiences.
Because the most effective nonprofit stories aren’t manufactured—they’re felt. They’re human. And when done right, they don’t just raise awareness—they build movements.
Tigerair Infrequent Flyers Club
Any airline can have a frequent flyer program, but it takes a special kind of airline to think about the people who may not be able to fly regularly. From an airline that may not be able to fly regularly.
The Tigerair Infrequent Flyers Club was essentially a CRM platform that allowed Tigerair to keep Infrequent Flyers up-to-date with great deals to great destinations. Rewarding members with Tigerair’s cheapest fares.
Sure, you didn't earn points. And there's no swanky lounge or any form of preferential treatment at all. But unlike other programs that force you into bronze, silver and gold, when you join Tigerair Infrequent Flyers you get to choose your own one of 18 membership levels.
From Bin Green, 70's Brown, Bling Bling Ruby, Bronze, Purple, Deluxe Golden Glow, Triple Emerald Sapphire Ivory, Turkish Delight, Aerobics Leotard Blue, Wood Paneling, Beer, 2nd Place School Sports Ribbon Red, Really Dark Black, Milk Chocolate, Hipster Chino to Platinum. Mine is Wood Panelling. And that beats free peanuts every time.
The campaign also led to a re-evaluation of Tigerair's brand image, shifting from a brand people often disliked to one people actively chose.
Capabilities
Digital Copywriting
Digital copywriting, crafting and creating clear, engaging, and persuasive text specifically tailored for online platforms—such as websites, email campaigns, social media posts, and digital ads.
It focuses on concise language that captures attention quickly, often incorporating SEO best practices (strategic keywords and formatting) to boost visibility and ranking on search engines.
By blending storytelling with calls to action, digital copywriters aim to inform, connect with audiences, and drive measurable results like clicks, sign-ups, or purchases
Branded Communications
Develop world-class brand communications with clear, consistent, and emotionally resonant messages that effectively convey a brand’s identity, values, and purpose across all touchpoints.
They build trust, foster loyalty, and inspire action by combining strategic storytelling with a deep understanding of the audience.
These communications are aligned across channels—whether digital, print, social, or experiential—and are designed to be memorable, authentic, and adaptable to different contexts and cultures, while always reinforcing the brand’s core essence.
Capabilities
Services
It come’s down to strategically getting your positioning right and creatively executing effectively. Our holistic, strategic and creative approach is evidence led and human-centred.
Our key areas of expertise and experience include:
Brand Direction & Management
Brand Storytelling
Creative Direction & Leadership
Brand Strategy
Social Strategy
Brand Narrative
Communications Strategy & Implementation
Concept Development
Brand Identity & Naming
Copywriting
Creative Ideas & Solutions
Internal Communications
Internal Stakeholder Management
External Stakeholder Management
Partner Management
Corporate Communications
Government Communications
Consulting
Whether you’re a marketing team, management team, corporation, business, agency or board. We become part of your team and a trusted resource on a consulting basis.
Executive Advisory
Government Advisory
Board Advisory
Leadership Alignment
Creative Leadership
Coaching
Strategic Workshops
Problem Solving Workshops
Creative Workshops
Employer Branding
Internal Brand Workshops
Capabilities
Marketing
Develop data-evidence led insights into transformative marketing strategies.
Develop a clear and distinctive brand voice, brand positioning, brand architecture and brand narrative to achieve success.
Ensure clear and consistent brand messaging, tone of voice and identity across all marketing, social, digital, media and communication channels.
Creativity
Create irresistible, original, beautiful, rich, emotionally impactful, engaging ideas.
Provide critical thinking, written and visual solutions. Leveraging each media and communications touch point to create transformative brand experiences.
Inspire a culture of creativity, ideas, diversity and critical-thinking. Providing clear creative direction to marketing, communication and production partners, internal and external stakeholders.
Content Creation
Craft compelling, entertaining and deeply engaging branded content that live in popular culture.
Anyone can buy an impression, but not everyone can make one. Expert knowledge of social media techniques, metrics and algorithms with a mobile first approach.
Copywriting
Proven copywriting, proofing and editing expertise across multimedia communication and marketing collateral.
That includes brand strategies, messaging and narratives, campaigns, social and digital advertising, storytelling, video-film scripts, CRM editorial-newsletters, reports, press releases, speeches and internal communications.
Care
Prioritising a caring, empathetic, human-centred mindset, that builds trust and understanding.
Work cross functionally in complex, issues-rich environments with other communications, media, corporate affairs partners and stakeholders.
Technology
Working knowledge of new digital, social tools and platforms such as Ai, Runway, ChatGPT, GROK, Midjourney. Skilled in Adobe, Microsoft Suite and Canva.
Administration
Manage key administrative and financial aspects, planning of timelines, budgets, resource and logistics.
Capabilities
Branding & Strategy
My process is centred around a strategic framework.
Understanding the audience, product, service, brand and market insights that inform the creative approach and the desired outcome are critical steps in delivering human-centred, innovative and transformative work.
Brand Insights & Research
Provide a thorough exploration of current marketing, branding, voice, customers and personality.
As well as a deep dive into the competitive landscape. Spending time walking in your customers shoes up-front can save you time later.
Researching the needs and desires of your target customers is the first step of crafting a good branding strategy.
Brand Architecture
As soon as you have more than one offer, you have more than one story. A well-designed brand architecture ensures all your stories work together.
Working with your business goals and your brand vision, we help identify which brand model best suits your needs, how to align your current model with any new thinking, and work with you to transition into the new architecture and prepare your brand for growth.
Brand Awareness
Building your brand, service or organisations awareness is the extent to which potential customers are familiar with your business, products, services, and values.
It includes familiarity with the company name, logos, messaging, jingles, colors, and other elements that make up a brand identity.
When people are familiar with your brand, they are more likely to choose you over your competitors.
Brand awareness builds recognition, allowing customers to connect with your products or services effortlessly.
Trust also plays a significant role. When customers repeatedly encounter your brand and have positive experiences, they develop a sense of trust and loyalty, making them more inclined to choose your offerings.
Brand awareness can give you a competitive edge by keeping your business top of mind and helping you stand out.
Brand Vision
We find a simple, differentiating, relevant and true connection between your business and your customer.
Then craft a vision which helps your employees and customers understand why they should care about your business.
Then build a compelling story around that statement.
Purpose Driven Brand Strategy
A Brand strategy is an essential part of a successful marketing plan that involves creating a unique, unified identity for your company.
It helps you build trust, loyalty, and recognition with your target audience by communicating a consistent message across all channels.
Brand strategy helps businesses build their identity, which in turn drives preference, awareness, and brand equity.
By crafting an original voice, purpose, and image for your company, a corporate brand strategy ensures that your business is recognisable and attracts loyal customers.
Finding the best brand strategy that reflects the intricacies of your business is a prerequisite to building brand engagement.
An effective brand strategy can help you stand out in a competitive market, establish long-term customer loyalty, and drive growth for your business.
Element also include, your brands purpose, voice and tone, design and visual identity and story.
Creative & Production
I have held senior level creative roles in Australia and abroad and am passionate about providing clients with brave world class creative. Creative that shift what consumers think, feel and do.
My integrated creative expertise spans brand storytelling, broadcast, digital marketing, social content, activations, live experiences and bespoke brand content and design projects.
Creative Direction
Being a creative leader is about developing an environment that nurtures and inspires remarkable work, pushing thinking into new and original territories.
Guiding people toward the idea they know they are close to finding.
There are no one size fit all solutions in creativity, a good creative leader, understands and promotes diversity in ideas, personalities, identities, opinions and cultures.
I oversee the entire creative process with external gencies. Or I lead and inspire creative teams, including designers, film and video directors, photographer, copywriters and art directors.
Social & Content Direction
Breathing life into a brand through authentic stories that captivate audiences.
Collect, source and construct clear narratives around specific messages and content.
All my creative work has a sense of storytelling designed to captivate audiences, to take them on a transformative journey.
Brand storytelling uses narratives to create an emotional, value-driven connection between your customers and your brand.
The most powerful stories are authentic and connect back to your brand values.
Branded Entertainment
In todays digital and content landscape advertising is competing on large digital and social platforms for the attention of audiences heart and minds.
Brands have to entertain and behave more creatively to engage and capture audiences attention.
That could be an activation or a live experience, it could be a series of short films, a book, a song, music festival, social movement, fragrance and more.
We are humans made of emotions and senses and we can go deeper than traditional advertising.
Concept Development
Generate original, innovative and irresistibly compelling ideas that solve clients business problems.
Ideas that live in popular culture. Across existing, new and emerging media.
Brand Identity & Guidelines
Brand guidelines ensure consistent expression across all aspects of your marketing.
Consistency helps customers recognise who’s telling the story, no matter where you’re telling it.
Your visual identity should reflect your positioning statement and include consistent elements that represent the themes of your brand, like your logo, and specific typography and color palettes chosen for your aesthetic.
Including elements used across all touch points, such as websites, social media profiles, and marketing materials.
Brand guidelines ensure consistent messaging so you’re not wasting your marketing dollars trying to tell a whole new story, every time.
Production
No strategy or creative idea survives poor execution or craft. My 25 years of experience and radically collaborative way of working with film, digital, design and content production studio’s provides best-in-class results.
Capabilities
Brand Direction & Management
Brand Management is an essential part of implementing a successful marketing plan for your brand, company or organisation. Setting KPI’s and benchmarks to measure and deliver results, growth and ROI.
Building trust, loyalty, and recognition with your target audience by communicating a consistent and engaging message across all brand touch-points, social, PR and media channels.
Brand Storytelling
The most powerful stories are authentic and connect back to your brand values.
All my work has a sense of storytelling designed to captivate audiences. To create an emotional, value-driven connection between your customers and your brand.
Creative Direction & Leadership
Being a creative leader is about developing an environment that nurtures and inspires remarkable work, pushing thinking into new and original territories.
There are no one size fit all solutions in creativity, a good creative leader understands and promotes diversity in ideas, personalities, identities, opinions and cultures.
Brand & Social Strategy
My process is centred around a strategic framework.
I help businesses build their brand strategy and identity, which in turn drives preference, awareness, and brand equity.
Social led strategies understand how audiences behave, their culture and values.
These inform the creative approach. Understanding the desired outcome is critical in delivering human-centred, innovative and transformative work.
Work History
Head of Creativity Australian Red Cross
Developing a team of world- class creative talent, to drive a culture of creative excellence for the world’s largest humanitarian organisation. Manage the Australian Red Cross creative across key portfolios and partners including, marketing, brand, fund-raising, emergency services, sponsorships, retail shops, government and engagement
2022
Executive Creative Director HERO Group
A founding member of Australia’s fastest-growing independent agency - HERO, which cracked the Campaign Brief top 10 in its first year.
As McCann, The Red Republic, Smart, JSA Digital and Engine Room Productions were consolidated into a new independent group called HERO. I was responsible for building a new creative team in Melbourne, built around integrating and boosting the effectiveness of existing creative resources. New business wins for Toyota, Pernod and the COVID 19 Australian Government safety response campaign were highlights.
2022
Chief Creative Officer McCann Australia
As Creative Director of McCann Melbourne I provided creative leadership for clients such as Metro Trains, VLine, Department of Health - Australian Government, Tigerair and L’Oreal. Led new business pitches for clients. Led new business pitches, mentored junior creatives and developed case films and award submissions for the agency network.
During my time as Creative Director of McCann Melbourne we became the world’s most awarded agency. Ranked by the Gunn Report as the ‘Number One Agency in the World’ and ‘Agency of the Year’ by Campaign Brief Australia. McCann Melbourne became Australia’s top ranked agency for creative effectiveness by WARC, and list amongst the top ten agencies in the world by WARC.
2010-2013
International Board of Director One Show for Creativity
The One Club for Creativity is an international nonprofit organisation seeking to inspire, encourage, and develop creative excellence in advertising and design. As an International Board of Director incorporating the Art Directors Club of New York and One Show, I supported the global communications and advertising community through award and educational programs around the world.
2017-2021
Chairman Creative Council McCann APAC
Overseeing creative excellence across Australia, China, Hong Kong, India, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan & Thailand. Strategising McCann’s APAC region awards program. Producing key markets effectiveness and creative case studies. Network approach to securing budgets, spotting opportunities, ensuring client buy-in and structured regional proactivity.
2016-2019
Executive Creative Director McCann Melbourne
As Executive Creative Director of McCann Melbourne I provided creative leadership for the Melbourne agency. Representing the agency to clients, management and industry. I was responsible for building and maintaining the creative reputation and product whilst attracting and retaining top creative talent.
2013-2015
Creative Director McCann Melbourne
As Creative Director of McCann Melbourne I provided creative leadership for clients such as Metro Trains, VLine, Department of Health - Australian Government, Tigerair and L’Oreal. Led new business pitches for clients. Led new business pitches, mentored junior creatives and developed case films and award submissions for the agency network.
During my time as Creative Director of McCann Melbourne we became the world’s most awarded agency. Ranked by the Gunn Report as the ‘Number One Agency in the World’ and ‘Agency of the Year’ by Campaign Brief Australia. McCann Melbourne become Australia’s top ranked agency for creative effectiveness by WARC, and list amongst the top ten agencies in the world by WARC.
2010-2013
Clients
Red Cross Australia
Australian Federal Government
Toyota Australia
Victoria Police
WorkSafe Victoria
Mastercard
Metro Trains
University of Melbourne
BIC
VRGF Victorian Responsible Gambling Foundation
Bendigo Bank
Australian Unity
Maurice Blackburn Lawyers
V/Line Trains
Cathay Pacific
AGL
Google
Coca-Cola
Sustainability Victoria
GSK Centrum
Maybelline NY
L’Oréal Paris
MIFF Melbourne International Film Festival
Ford
General Motors Holden
GIO
Nestle
NAB
Telstra
Experience
Summary
RED CROSS AUSTRALIA
Head of Brand & Creative
2021 - 2023
To volunteer or donate visit
www.redcross.org.au
HERO GROUP / MCCANN
Creative & Strategic Lead
2020 - 2021
Australian Government COVID 19 Response Department of Health Department of Treasury
Sustainability Victoria
Toyota Australia
Victoria Police
WorkSafe Victoria
Mastercard
MCCANN AUSTRALIA
Executive Creative Director
Creative Director
2010 - 2020
Metro Trains
Australian Government Department of Health
University of Melbourne
WorkSafe Victoria
VRGF Victorian Responsible Gambling Foundation
Bendigo Bank
Maurice Blackburn Lawyers
V/Line Trains
Cathay Pacific
AGL
Coca-Cola
Mastercard
Maybelline NY
L’Oréal Paris
MIFF Melbourne International Film Festival
To learn more visit
www.mccann.com
THE ONE CLUB FOR CREATIVITY
Board of Director
2017 - 2020
To become a member visit
www.oneclub.org
MCCANN ASIA PACIFIC
Creative Leadership Council
2017 - 2019
BBDO - JWT - MCCANN MELBOURNE
Copywriter & Art Director
1994 - 2010
Testimonials
John Mescall
I worked with Pat extremely closely for around five years. When the agency I was a part of took over McCann in Australia, he was our first hire. And he worked side by side with me while we took McCann Melbourne from an agency that was leaking clients and producing unremarkable work, to an agency that won over 50 Cannes Lions in those four years and improved dramatically in terms of new business, client retention and industry reputation.
Pat is a creative’s creative, with a passion for the product I’ve seen in few others. He’s never tried to make himself famous, but he’s constantly succeeded in making famous work. I think there’s a correlation there.
If you work with him, you’ll be working with someone who’ll give everything in service of the idea, and to the craft required to take that idea and realise its full potential.
Don’t be afraid to give him your toughest briefs.
If you work with him don’t be afraid to give him your biggest challenges. The kind of projects that scare most of us. He won’t be scared, because his relentless optimism for what creativity can achieve means he’ll attack any and every opportunity with nothing less than everything he has.
If you work with him, you’ll be working with a pragmatist and a perfectionist. Which sounds like an impossible dichotomy but what can I say, that’s Pat.
He’s solidly down to earth, and knows the reality of our business, but he never leaves anything on the table in trying to make everything as perfect as it can be.
If you work with him, you’ll be working with a person of integrity and courage, but you’ll also have a good time. There’s a playfulness to his professionalism that, at least in my opinion, is a valuable asset when things get tough.
If you work with him, you’ll be working with someone who’s done some of the finest work in the world.
If you work with him, you’ll be working with one of the very best creatives. He’ll never tell you that, but I will.
Talent, passion, resilience, optimism, laughs. You’ll get all these things if you work with him.
And you really should work with him.
John Mescall New York United States
Ash Farr
Pat is one of the most complete creatives I have had the pleasure to work with.
Part artist, part scientist and part magician.
Pat is a creative leader, who understands the nuance of solving complex business problems by making them the currency of culture.
He is a rare breed of creative who understands business, is a fantastic leader, can see and develop exceptional ideas but is also is a master craftsman.
Ash Farr
Iggy Rodriguez
Pat is a born leader, and inspiring boss and talented creative.
A true champion of ideas, he knows when to get behind the right ones and push them all the way to excellence.
Every clients ally.
Pat is a smooth operator in the boardroom and every clients ally, he builds lasting business relationships that help agencies grow and thrive.
But above all, he’s a nice bloke who you enjoy spending time outside the office with. I’d be happy to recommend him to anyone and welcome the opportunity to chat further in person.
Iggy Rodriguez
Jerker Fagerström
Pat was always also an avid supporter of the work we’ve done in Sydney and he worked tirelessly to bring the rest of the McCann creative community in Australia closer together through his leadership. Always looking to connect talent across offices, encouraging cross pollination of the work to make each other better.
I believe what sets Pat apart from other CCO’s is his attention and commitment to the people doing the work. There is a difference between craftsmanship and leadership, but Pat excels in both. He has never been afraid to appropriately hold me to his own high standard.
I will end on just one point.
I admire Pat professionally and as a family man. He’s a formidable creative and a true leader, but his family always comes first.
Pat’s character is beyond reproach. He is honest, inspirational and as trustworthy as you could possibly wish for in a leader and I am happy to expand on this if required.
Jerker Fagerström
Chief Creative Officer
Ben Lilley
I’m privileged to have known and worked with Pat for almost 30 years now, since we were first paired up as a creative team at McCann Melbourne in the 90’s.
My creative work and craft took a giant leap forward with Pat and landed me the first awards of my career. For anyone who’s worked with Pat and know of his talent, ambition and meticulous standards, none of this would be a surprise.
I was lucky to then be able to bring Pat back to McCann Melbourne a decade later in 2011, after I’d made the awkward career jump from creative to CEO. My plan was to get Pat to make me look good all over again. And boy did that work out.
This time I partnered Pat with the equally ridiculously talented John Mescall. Soon the agency was ranked by the Gunn Report as the number one agency in the world and named Agency of the Year by Campaign Brief Australia. And today there are 53 Cannes lions and 6 Cannes Grand Prix in McCann’s Melbourne office with Pat’s name on them, amongst countless other trophies.
Hell, I’ve taken more ebullient steps up to award stages around the world with Pat than with anyone else in the world. But fame hasn’t changed him one bit while it’s followed him every step of the way. He’s served as an International Board of Director at the One Club for Creativity and was Chairman of the McCann Asia Pacific Creative Council.
He’s been listed by Advertising Age as the world’s #1 Creative Director. He was the inaugural Creative of the Year at the Australian Creative & Effectiveness AC&E awards and Campaign Magazine APAC Australian Creative of the Year. Throughout it all though, Pat has remained as humble and as hungry as ever.
Ben Lilley
Creative Chairman
HERO Group
Melbourne Australia
Roshni Hegerman
I am so lucky to have to opportunity to work with and learn from some of the most top and amazing creative talents in the world.
And Pat Baron is one of these people.
He has been a mentor, an advisor and an provocateur and a friend to push creative to the next level.
Roshni Hegerman