About
Pat is an award winning brand builder with decades of experience driving innovation, pioneering digital transformations and creating powerful stories that shift behaviour for brands, businesses and governments.
From launching one of the world’s most successful gamified campaigns, Dumb Ways to Die (yep, he’s partly to blame for that annoyingly catchy viral campaign), to developing AI-powered brand experiences and digital-first strategies for global icons like Google, Toyota, Mastercard, Cathay Pacific, Coca-Cola, GSK, and L’Oréal Paris.
Pat has consistently blended creativity with technology to deliver marketing results that not only captures attention but drives lasting impact.
His career spans strategic and creative leadership roles in top Marketing networks at McCann, BBDO, and WPP, across major global hubs including Sydney, Hong Kong, Singapore, New York, London, Brisbane and Melbourne. Most recently, as Head of Brand Marketing at Australian Red Cross where he led a shift towards ethical marketing, redefining how the organisation engaged with audiences across digital platforms.
Pat consults across sectors, from tech start-ups and not-for-profits to government and established businesses. He work on projects of all sizes, both remotely and in-house.
Storytelling & Content
Written, visual and experiential storytelling is your brand’s voice, and its most powerful tool for connection. I write, produce and direct content that’s rich, human-centred and emotionally resonant. Stories that matter, connect, inspire, and move people to act.
Digital & Ai Communications
In a fast-moving, mobile-first world, clarity, differentiation and user experience are everything. I help technology brands and emerging platforms build sharp, strategic identities that cut through the noise. From naming and messaging to design systems and UX storytelling, every element is crafted to connect purpose with people.
I use Ai every day, but in an Ai-generated world, a clear, distinctive voice isn’t just important, it’s your edge. Without it, brands risk becoming just another prompt: easily replicated, easily replaced.
Be careful you don’t provide Ai with rights to your content, including the ability to use, alter, and profit from it indefinitely. That’s your voice, your likeness, your edits, in someone else’s ad, without your consent or compensation.
Brand Identity
Your visual identity is more than just design, it’s your brand’s personality and purpose, made visible. It’s how people recognise you in a split second, across every screen, space, surface and touchpoint. Whether launching a new brand or evolving an existing one, I help ensure your visual identity stands out, scales effortlessly, and stays consistent wherever your brand lives.
Marketing
Customer Journey
Consumer Insights
Brand Positioning
Brand Architecture
Brand Vision
Culture & Engagement
Research & Testing
Social Strategy
Digital Strategy
Communications
Campaigns
Storytelling
Branded Content
Social Campaigns
Film & Video
Copywriting
Ideas
Creative Direction
Branding
Naming
Verbal Identity
Brand Identity
Brand Guidelines
Graphic Design
Product Design
Motion Design
Packaging