About
Pat is an award winning Strategist and Creative with decades of experience driving innovation and digital transformations. Creating powerful campaigns for brands, business and governments.
From launching one of the world’s most successful gamified campaigns, Dumb Ways to Die (yep, he’s to blame for that annoyingly catchy viral campaign), to developing digital-technology-Ai powered brand experiences and creative strategies for global icons like Google, Toyota, Mastercard, University of Melbourne, Ford, Cathay Pacific, Coca-Cola, GSK, and L’Oréal Paris.
Pat has consistently blended creativity with insight-led strategies to deliver marketing results that not only captures attention but leaves a lasting legacy.
His career spans Brand, Strategic and Creative Leadership roles in top Marketing networks at McCann, BBDO, and WPP, across major global hubs including Sydney, Hong Kong, Singapore, New York, London, Brisbane and Melbourne. Most recently, as Head of Brand Marketing at Australian Red Cross where he led a shift towards ethical marketing, redefining how the organisation engaged with audiences across digital platforms.
Consulting exclusively across sectors from tech start-ups and not-for-profits to government and established businesses. Across projects of all sizes, both remotely and in-house.
Storytelling & Content
Written, visual and experiential storytelling is your brand’s voice and its most powerful tool for connection. Content that’s authentic, human-centred and emotionally resonant.
Digital & Ai Communications
In a fast-moving, digital, mobile-first world, clarity and differentiation are still everything. From naming, messaging to design systems and UX storytelling, every element is considered to connect with your audience.
In an Ai-generated world, a clear and distinctive voice isn’t just important, it’s your edge. Without it brands risk becoming just another prompt easily replicated that’s easily replaced.
Be careful you don’t provide Ai with rights to your content, including the ability to use, alter and profit from it indefinitely. That’s your voice, your likeness, your edits, in someone else’s ad, without your consent or compensation.
Brand Identity
Your visual identity is more than just design, it’s your brand’s personality and purpose made real. It’s how people recognise you in a split second, across every screen, space, surface and touchpoint. Whether launching a new brand or evolving an existing one ensure your visual identity stands out, scales effortlessly and stays consistent wherever your brand lives.
Marketing
Customer Journey
Consumer Insights
Brand Positioning
Brand Architecture
Brand Vision
Culture & Engagement
Research & Testing
Social Strategy
Digital Strategy
Communications
Campaigns
Storytelling
Branded Content
Social Campaigns
Film & Video
Copywriting
Ideas
Creative Direction
Branding
Naming
Verbal Identity
Brand Identity
Brand Guidelines
Graphic Design
Product Design
Motion Design
Packaging