Hipstervention, shaving lives one beard at a time

Social Campaign

Hipsters! Beards! They’re everywhere and that’s a problem when you sell razors.

So how do you get these men to shave? We staged ‘Hipstervention’s’ and got friends, to shame friends on social media into becoming themselves again.

A distressed bearded man holding his forehead with a caption "I Accidentally Ate Gluten" and website URL "TheHipstervention.com" on a street advertisement board.
Billboard with man in plaid shirt lying on grass, text reads: 'What would people talk to me about if I didn't have a beard? TheHipstervention.com.'
BIC Hipster Outdoor.JPG

First a social, video and outdoor campaign lured in 22,000 friends ready to perform Hipstervention’s. Directing them to a website exposing the dreadful truth about hipsters and beards. Then a free Hipstervention Kit provided all the tools necessary to shave one.

BIC Flex 3 had their highest sales month on record. But more importantly they didn’t just shave beards, BIC shaved lives.

BIC 1x1 Social.jpg
Humorous infographic titled "Hipstervention" with beard illustration and text about hipster culture, including charts, graphics, and humorous signs and symptoms of being a hipster, along with a guide on how to host a hipstervention.
Promotional razor kit in a box with instructions, branded 'Hipstervention' and 'Flex 3' razor.
Bic Flex 3 razor packaging with features like flexible blades, aloe and vitamin E lubricating strip, pivoting head, and premium rubber handle.

BIC Flex 3 Razors
Beauty & Pharmaceutical OTC

Capabilities
Social & Content, Promotion, Direct, Outdoor, Digital