Brand
Identity

Brand Refresh

Sometimes just updating key elements of clients branding and identity can increase relevance, differentiation and competitiveness, while protecting critical equities.

  1. Brand Audit

  2. Brand Asset Refresh

  3. Branded Storytelling Refresh

Brand Transformation

I work with brands and organisations to transform their brand capabilities, build equities into competitive advantages:

  1. Purpose Definition

  2. Values

  3. Portfolio Architecture

  4. Brand Strategy

  5. Naming

  6. Brand Identity & Systems

  7. Verbal Branding

  8. Messaging Architecture

  9. Audience Segmentation

  10. Brand-led Innovation Strategy

How to get your organisation to embrace it

Change management capabilities. Embedding any change into your brand and organisations culture and operations requires work:

  1. Vision Assets

  2. Employee Engagement Planning

  3. Brand Training

  4. Purpose Playbooks

  5. Process Design

  6. Implementation Planning

  7. Executive Internal Communications

  8. Transformation Leadership Coaching for Executives

  9. Brand Governance

  10. Creative Operations Process Design

How to roll it out into the world

An important function of my work for clients are go to market design capabilities. Creating touch-points that drive consumer passion:

  1. Communications Design

  2. Packaging Design

  3. Retail Experience Design

  4. UI Kit Development

  5. On-Product Branding

  6. Website Design

  7. Digital Product Visual Design

  8. Corporate Workspace Design