Brand
Identity

Brand Refresh.

Sometimes just updating key elements of a brands identity can increase relevance, differentiation and competitiveness, while protecting critical equities.

  1. Brand Audit

  2. Brand Asset Refresh

  3. Branded Storytelling Refresh

Brand Transformation.

I work with brands and organisations to transform their brand’s definition, values, vision and messaging. Building brand equities into competitive advantages.

  1. Purpose Definition

  2. Values

  3. Portfolio Architecture

  4. Brand Strategy

  5. Naming

  6. Brand Identity & Systems

  7. Verbal Branding

  8. Messaging Architecture

  9. Audience Segmentation

  10. Brand-led Innovation Strategy

How to get your organisation to embrace it.

Any changes to your business and organisations brand requires your own team to embrace them.

  1. Vision Assets

  2. Employee Engagement Planning

  3. Brand Training

  4. Purpose Playbooks

  5. Process Design

  6. Implementation Planning

  7. Executive Internal Communications

  8. Transformation Leadership Coaching for Executives

  9. Brand Governance

  10. Creative Operations Process Design

How to roll it out into the world.

An important function of my work are go-to-market design capabilities across customer touch-points.

  1. Communications Design

  2. Social Media Design

  3. Video Content Design

  4. Packaging Design

  5. Retail Experience Design

  6. UX Kit Development

  7. On-Product Branding

  8. Website Design

  9. Digital Product Visual Design

  10. Corporate Workspace Design