To reach decision-makers in mid-market businesses in new and surprising ways, Google flipped expectations by going offline.

Rather than tell them about the power of digital advertising, we showed it. In collaboration with renowned paper engineer Ben Harney, we created The Web and How to Make It Pop, a beautifully crafted pop-up book that brought Google’s advertising solutions to life in a tactile, magical way.

This unexpected approach made the complex feel simple, turning curiosity into connection.