Young people today have grown up in a world where betting is embedded in sport. Constant advertising has normalised gambling, making it seem like everyone’s doing it, and everyone’s winning. But that’s not the full story.

This campaign challenges the illusion, encouraging young Australians to pause, think, and see the risks behind the hype. It empowers them to enjoy sport for what it truly is, skill, passion, and connection, not as a platform for gambling. Because real fans love their teams, not odds.