Melbourne International Film Festival, wins Cannes Lion Gold, ‘Creative Use of Data’, ‘The Emotional Trailer’.

CASE STUDY

MIFF MELBOURNE INTERNATIONAL FILM FESTIVAL
NOT-FOR-PROFIT ORGANISATION

To launch the Melbourne International Film Festival, we created movie trailers for foreign films that spoke the universal language of emotion.

Using biometric sensors and a custom app, we tracked emotional responses of fear, anger, surprise, disgust, sadness, and joy of critics during special preview screenings. The results were ‘Emotional Scripts’ that distilled two-hour films into one-minute film trailers, driven purely by feeling.

Because you don’t just see great cinema, you feel it.

Before each film at the festival, audiences also experienced the ‘Emotional Scripts’ in a custom-built movie chair we called the ‘Emotional Simulator’.

All these experiences were filmed, and created Emotional Trailers for every film at the festival. Trailers that the audience in the cinema, watching the live stream, or seeing on social media, could book tickets directly from.

Cannes Lions, Gold, Creative Use of Data