Work
Cathay Pacific, a return journey through scent, ‘Parfums de Voyage’.
Victorian Responsible Gambling Foundation, VRGF, ‘Love The Game Not The Odds’.
Head of Brand and Creativity, Australian Red Cross, the world’s instantly recognised and universally trusted symbol.
Joining Red Cross, the world’s largest humanitarian movement, as Head of Brand and Creative.
WorkSafe Victoria, ‘Everybody, Every Workplace’.
Working with WorkSafe Victoria has been a deeply meaningful experience for me.
WorkSafe Agriculture, ‘It’s Never You, Until It Is’ campaign targets ‘bulletproof’ farm safety attitudes.
How Mastercard turned everyday transactions into a game mechanic, ‘Tap For Your Town’.
Tigerair ‘Infrequent Flyers Club’, wins EFFIE Gold for Travel & Tourism.
On New Year's Eve, Senior Constable Laurie Fox took his own life.
Working on this project for Victoria Police reminded me of the power storytelling holds, not only to break down stigma but to save lives.
Board of Director, One Club for Creativity, New York.
Creative Week, New York, Wall Street, One Show Awards.
AC&E Australian Effectiveness Awards. Winner ‘Creative of the Year’ and ‘Best Customer Retention, Loyalty Campaign’.
The AC&E Awards matter to clients and agencies because they're the only awards in Australia that recognise exceptional effectiveness, creativity and solid business results in equal proportion, not as separate specialisations.
V/Line Trains, ‘Guilt Trip’ wins Cannes Lions Grand Prix for Effectiveness.
Melbourne International Film Festival, wins Cannes Lion Gold, ‘Creative Use of Data’, ‘The Emotional Trailer’.
The Australian Government COVID19, ‘Covid Safe’ public safety campaign.
Toyota, a lesson in strategy, focus, discipline and Kaizen.
Winning this pitch required more than great ideas, it demanded a disciplined, strategic process.
A new platform for self-definition, Maybelline launches ‘Generation Fluid’.
Macquarie Dictionary ‘Stop Phubbing’ wins D&AD Gold.
Appointed to Cannes Film Jury.
Representing the Australian Advertising and Marketing industry, as a member of the 2015 Cannes Lions, Film Jury.
Fighting for fair since 1919, Maurice Blackburn Lawyers.
The YMCA ‘Playnasium’ wins Victorian Premiers Design Award.
YMCA ‘Playnasium’, wins D&AD Pencil Creativity for Good, Product Design.
