Tigerair ‘Infrequent Flyers Club’, wins EFFIE Gold for Travel & Tourism.

LAUNCH FILM

CASE STUDY

TIGERAIR AIRLINE
TRAVEL, TOURISM & LEISURE

Any airline can have a loyalty program, but Tigerair, an Australian no frills, low budget, unreliable airline with a poor passenger satisfaction rating did something different. They created a loyalty program for people who hardly fly at all.

Tigerair ‘Infrequent Flyers Club’ was a CRM platform that kept members updated with Tigerair’s cheapest fares and great deals. No points, no lounges, no perks, just 18 fun membership levels to choose from, like Wood Paneling, 2nd Place School Sports Ribbon Red, or Bling Bling Ruby. Mine’s Wood Paneling. Beats free peanuts every time.

Tigerair ‘Infrequent Flyers Club’ helped shift Tigerair’s image from a disliked budget airline to a brand ordinary Australians actually chose.

MEMBERSHIP CARDS

CRM DIGITAL