AC&E Australian Effectiveness Awards. Winner ‘Creative of the Year’ and ‘Best Customer Retention, Loyalty Campaign’.

WRITTEN BY PAT BARON
SYDNEY AUSTRALIA

I was honoured to be named 'Creative of the Year' at the 2015 Australian Creativity and Effectiveness Awards. ‘Infrequent Flyers Club’ for Tigerair also won four awards: Customer Experience, Copywriting, Customer Retention Loyalty Campaign and Integrated Campaign at last nights Australian Creative & Effectiveness Awards AC&E ADMA in Sydney.

Jodie Sangster, CEO, ADMA, "The AC&E Awards matter to clients and agencies because they're the only awards in Australia that recognise exceptional creativity and solid business results in equal proportion, not as separate specialisations. Together they have the power to transform a business as the winners tonight have demonstrated. I congratulate all the winners, those who received highly commended trophies, and finalists."

It was great to see the Tigerair ‘Infrequent Flyers Club’ recognised by ADMA AC&E awards. Unlike 2013 when the ‘Dumb Ways to Die’ campaign swept the board and in 2014 when Melbourne agencies dominated the gala event, the awards were more evenly spread across Sydney and Melbourne agencies.

ADMA Creative of the Year
Pat Baron, Executive Creative Director, McCann Melbourne

Best Customer Retention Loyalty Campaign
Infrequent Flyers Club, Tigerair, McCann Melbourne

Best Integrated Campaign
Infrequent Flyers Club, Tigerair, McCann Melbourne

Best Overall Customer Experience..
Infrequent Flyers Club, Tigerair, McCann Melbourne