Work
Cathay Pacific, a return journey through scent, ‘Parfums de Voyage’.
BIC Flex 3 Razors, ‘Hipstervention’, shaving lives one beard at a time.
Victorian Responsible Gambling Foundation, VRGF, ‘Love The Game Not The Odds’.
WorkSafe Victoria, ‘Everybody, Every Workplace’.
Working with WorkSafe Victoria has been a deeply meaningful experience for me.
How Mastercard turned everyday transactions into a game mechanic, ‘Tap For Your Town’.
Tigerair ‘Infrequent Flyers Club’, wins EFFIE Gold for Travel & Tourism.
On New Year's Eve, Senior Constable Laurie Fox took his own life.
Working on this project for Victoria Police reminded me of the power storytelling holds, not only to break down stigma but to save lives.
Head of Brand and Creativity, Australian Red Cross, the world’s instantly recognised and universally trusted symbol.
Joining Red Cross, the world’s largest humanitarian movement, as Head of Brand and Creative.
Board of Director, One Club for Creativity, New York.
Creative Week, New York, Wall Street, One Show Awards.
AC&E Australian Effectiveness Awards. Winner ‘Creative of the Year’ and ‘Best Customer Retention, Loyalty Campaign’.
The AC&E Awards matter to clients and agencies because they're the only awards in Australia that recognise exceptional effectiveness, creativity and solid business results in equal proportion, not as separate specialisations.
V/Line Trains, ‘Guilt Trip’ wins Cannes Lions Grand Prix for Effectiveness.
Melbourne International Film Festival, wins Cannes Lion Gold, ‘Creative Use of Data’, ‘The Emotional Trailer’.
The Australian Government COVID19, ‘Covid Safe’ public safety campaign.
Toyota, a lesson in strategy, focus, discipline and Kaizen.
Winning this pitch required more than great ideas, it demanded a disciplined, strategic process.
‘Free Puppies Forever’, the puppy subscription service, Vision Australia, Seeing Eye Dogs.
How The Hunger Project partnered with eBay to fight global hunger.
A first world problem, solved a very real third world problem.
GSK, Centrum, ‘Live Colourful’, campaign launches in Australia, Brazil and Italy.
Live Colourful was a campaign that empowers people to embrace health and wellness on their own terms.
A new platform for self-definition, Maybelline launches ‘Generation Fluid’.
‘Stop Phubbing’, Macquarie Dictionary 6th Edition.
Appointed to Cannes Film Jury.
Representing the Australian Advertising and Marketing industry, as a member of the 2015 Cannes Lions, Film Jury.