Head of Brand and Creativity, Australian Red Cross, the world’s instantly recognised and universally trusted symbol.

WRITTEN BY PAT BARON
AUSTRALIA

I’m proud to join the dedicated volunteers, members, and staff of Australian Red Cross as Head of Brand and Creativity. United by the fundamental principles of humanity, impartiality, neutrality, voluntary service, unity and universality.

In this role, I’ll lead communications across key portfolios including marketing, brand, fundraising, government engagement, sponsorships and partnerships. My focus will be on developing world-class strategy, creative, and storytelling. Delivering integrated campaigns and powerful multimedia content that deepens engagement and drives action.

Together, we’ll work to elevate Australian Red Cross’ digital and social presence, supporting its ambition to be the world’s most trusted and recognisable humanitarian brand.

The need has never been greater. Humanitarian crises are escalating faster than the funding and resources available. To meet this moment, Red Cross must build stronger support and advocacy for communities in crisis and deliver more value to the people and organisations who stand with us.

As the world’s largest humanitarian movement, the Red Cross and Red Crescent is a symbol of protection and humanity, instantly recognised and deeply trusted in times of disaster, displacement and conflict. With clearer purpose, bold creative, and a unified vision, we can ensure this symbol continues to drive impact where it matters most.