Stop Phubbing
Macquarie Dictionary
6th Edition
Launch Campaign
In a digital first world we were asked by Australia’s national dictionary, the Macquarie, to launch their sixth edition.
The idea was to find a global problem so recent, it didn’t yet have a word.
The problem was poor smartphone manners. And the word we created was Phubbing: The act of ignoring the person in front of you in favour of your smartphone.
Campaign Case Study
On the day of launch, with media and public discussion of Phubbing at its peak, we released a branded short film ‘A Word is Born’, about the origin of the word across social media.
Launch Film ‘A Word is Born’
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Commodo cursus magna, vel scelerisque nisl consectetur et. Donec id elit non mi porta gravida at eget metus.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum id ligula porta felis euismod semper.
Quisque iaculis facilisis lacinia. Mauris euismod pellentesque tellus sit amet mollis.
Sed purus sem, scelerisque ac rhoncus eget, porttitor nec odio. Lorem ipsum dolor sit amet.
Vivamus pellentesque vitae neque at vestibulum. Donec efficitur mollis dui vel pharetra.
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