Reflecting on the growing problem of toxic workplace bullying
Activation Campaign
WorkSafe Victoria is a state government body responsible for keeping workplaces safe. Every day, people face the threat of physical and mental injury at work. While the presence of physical danger is quite evident, mental harm and bullying often goes unnoticed and ignored.
The idea was to help people reflect on their workplace behaviour, and start a conversation about emotional safety that needed to happen in every workplace.
A circle of 64 mirrors was erected at the busiest train station in Australia. 16 synchronised, motorised plinths were each programmed to broadcast real stories of bullying.
The circle of mirrors drew individuals into what outwardly seems like a beautifully designed mirrored structure. Once inside this space they are immersed in the confronting real stories of workplace bullying victims, and compelled to consider their own workplace behaviour.
On exiting, they are encouraged to pledge to change toxic work behaviour and culture.
WorkSafe Victoria
Victorian Government, Victorian WorkCover Authority
Public Health & Safety
Capabilities
Digital, Experiential, Direct, Social Content, Film, Activation