Capability
ALEJANDRO ALMANZA PEREDA
Not just a consultant, freelancer
I’m not just a consultant-freelancer, I’m all in. When we work together, I don’t just consult or freelance from the outside. I get to know your brand like it’s my own, think with you, create alongside you, and invest in the outcome like I’m on your payroll without being on your payroll.
I bring a rare blend of agency and client-side experience. Offering everything from strategic insight to hands-on creative execution. Over the years, I’ve helped grow some of Australia’s most loved brands and trusted organisations. Now consulting and freelancing across sectors, from tech start-ups and not-for-profits to government and established businesses. I work on projects of all sizes, both remotely and in-house.
My approach
Clients value my calm, collaborative nature, clear thinking, and creative approach. I’m known for simplifying complexity and turning insight into ideas that make a real impact. I start by identifying where I can add the most value, whether that’s in strategy, brand identity, or connecting storytelling with customers, stakeholders, internal teams, or the wider public.
I bring together the right production, digital, design, UX, tech, photography and film partners to translate strategy, ideas and stories into beautifully crafted, effective, on-brand work. From building new brands to transforming legacy ones, evolving existing identities, launching campaigns or crafting purpose-led storytelling to shift perception. I help brands connect with clarity, act with purpose, and drive meaningful change.
Digital communications
In a fast-moving, mobile-first world, clarity, differentiation and user experience are everything. I help technology brands and emerging platforms build sharp, strategic identities that cut through the noise. From naming and messaging to design systems and UX storytelling, every element is crafted to connect purpose with people.
In an AI-generated world, a clear, distinctive voice isn’t just important, it’s your edge. Without it, brands risk becoming just another prompt: easily replicated, easily replaced.
Written and visual communications
Written and visual communication is your brand’s voice and its most powerful tool for connection. I write, produce and direct content that’s rich, human-centred, engaging and emotionally resonant. I tell stories that matter—stories that connect, inspire, and move people to act.
Brand Identity
Your visual identity is more than just design, it’s your brand’s personality and purpose, made visible. It’s how people recognise you in a split second, across every screen, space, surface and touchpoint. Whether launching a new brand or evolving an existing one, I help ensure your visual identity stands out, scales effortlessly, and stays consistent wherever your brand lives.
Brand Strategy
Consumer Insights
Brand Positioning
Brand Architecture
Brand Vision
Culture & Engagement
Research & Testing
Social Strategy
Digital Strategy
Communications
Campaigns
Storytelling
Branded Content
Social Campaigns
Film & Video
Copywriting
Ideas
Creative Direction
Branding
Naming
Verbal Identity
Brand Identity
Brand Guidelines
Graphic Design
Product Design
Motion Design
Packaging