About
I specialise in human centred storytelling, creativity fused with technology in communications, branding and marketing. I’ve developed campaigns for global icons and household names. I’ve helped shape messaging for government and municipal bodies, and tackled complex, public sector issues, from public safety and emotionally safe workplaces to disability awareness, gambling harm and suicide prevention.
I consult and freelance across sectors, from tech start-ups and not-for-profits to government and established businesses. I work on projects of all sizes, both remotely and in-house.
Storytelling and content
Written, visual and experiential storytelling is your brand’s voice, and its most powerful tool for connection. I write, produce and direct content that’s rich, human-centred and emotionally resonant. Stories that matter, connect, inspire, and move people to act.
Digital Ai communications
In a fast-moving, mobile-first world, clarity, differentiation and user experience are everything. I help technology brands and emerging platforms build sharp, strategic identities that cut through the noise. From naming and messaging to design systems and UX storytelling, every element is crafted to connect purpose with people.
I use Ai every day, but in an Ai-generated world, a clear, distinctive voice isn’t just important, it’s your edge. Without it, brands risk becoming just another prompt: easily replicated, easily replaced.
Be careful you don’t provide Ai with rights to your content, including the ability to use, alter, and profit from it indefinitely. That’s your voice, your likeness, your edits, in someone else’s ad, without your consent or compensation.
Brand Identity
Your visual identity is more than just design, it’s your brand’s personality and purpose, made visible. It’s how people recognise you in a split second, across every screen, space, surface and touchpoint. Whether launching a new brand or evolving an existing one, I help ensure your visual identity stands out, scales effortlessly, and stays consistent wherever your brand lives.
Brand Strategy
Consumer Insights
Brand Positioning
Brand Architecture
Brand Vision
Culture & Engagement
Research & Testing
Social Strategy
Digital Strategy
Communications
Campaigns
Storytelling
Branded Content
Social Campaigns
Film & Video
Copywriting
Ideas
Creative Direction
Branding
Naming
Verbal Identity
Brand Identity
Brand Guidelines
Graphic Design
Product Design
Motion Design
Packaging