Cathay Pacific, a return journey through scent, ‘Parfums de Voyage’.
CASE STUDY
Cathay Pacific
Travel, Leisure & Tourism
Smell is the sense most linked to memory. A single aroma can instantly transport us.
To deepen their connection with travellers, Cathay Pacific partnered with ‘Air Aroma’ to create a personalised signature scent inspired by over 200 locations in Hong kong. From greenery, spices, incense, jasmine, tea leaves, cedarwood.
Using Meta geo-location, visual recognition and social media data, a personalised scent profile was created for each individual passenger. Then they received a bespoke ‘Parfum de Voyage’, from their travel data and experiences in Hong kong.
Just as Cathay Pacific moves people across the world, these scents took passengers back through temples, teahouses, and markets, on a return journey to Hong kong through scent.
‘PARFUM DE VOYAGE’
SOCIAL MEDIA META DATA
