Hipsters! Beards! They’re everywhere and that’s a problem when you sell razors.
To get these men to shave we staged ‘Hipstervention’s’ and got friends, to shame friends on social media into becoming themselves again.
First a Social, Video and Outdoor campaign lured in 22,000 friends ready to perform Hipstervention’s. Directing them to a website exposing the dreadful truth about hipsters and beards. Then a free ‘Hipstervention Kit’ provided them with all the tools necessary to shave one.
BIC Flex 3 had their highest sales month on record. But more importantly they didn’t just shave beards, they shaved lives.
