Brand
Identity

Brand Refresh

Update key elements of your company’s brand to increase its relevance, differentiation and competitiveness, while protecting critical equities

  1. Brand Audit

  2. Brand Asset Refresh

  3. Branded Storytelling Refresh

Brand Transformation

Brand Transformation capabilities build equities that become competitive advantages:

  1. Purpose Definition

  2. Values

  3. Portfolio Architecture

  4. Brand Strategy

  5. Naming

  6. Brand Identity & Systems

  7. Verbal Branding

  8. Messaging Architecture

  9. Audience Segmentation

  10. Brand-led Innovation Strategy

How to get your organisation to embrace it

Change management capabilities embed change into your culture and operations:

  1. Vision Assets

  2. Employee Engagement Planning

  3. Brand Training

  4. Purpose Playbooks

  5. Process Design

  6. Implementation Planning

  7. Executive Internal Communications

  8. Transformation Leadership Coaching for Executives

  9. Brand Governance

  10. Creative Operations Process Design

How to roll it out into the world

Go to market design capabilities create touch-points that drive consumer passion:

  1. Communications Design

  2. Packaging Design

  3. Retail Experience Design

  4. UI Kit Development

  5. On-Product Branding

  6. Website Design

  7. Digital Product Visual Design

  8. Corporate Workspace Design